Social and environmental issues play a greater role in B2B and consumer choice than ever. The “green” movement has been outside the dominant culture a few years ago. Today, global warming, environmental awareness, fair trade and sustainable development are issues that can have a major impact on companies of all sizes. A relatively new marketing model – the triple bottom line – gives companies of all sizes to create sustainable enterprises that benefit people, the plan and corporate profits.

While the traditional model of marketing success is generally estimated increase in revenue is a new approach for companies who want to become a sustainable business model. Triple bottom line – economic, environmental and social – to create a framework for marketers to use knowledge of customer attitudes towards sustainable development and environmental issues to inform and influence the company’s external communication and enforcement of judgments. Communicators within the organization, marketing of technology to play a leading role in the process of triple bottom line, which serve as a contact between the company and its customers.

What is the triple bottom line?

The triple bottom line refers to an accounting model, where environmental and social considerations are measured along the economic performance. Concept of corporate responsibility to change the shareholders ‘profits to stakeholders’ interests. In other words, focuses on triple bottom line at all, affected by the decisions of an organization, rather than focusing on investors.

Because it includes social, economic and environmental impacts of the triple bottom line: the goal of sustainable development. Socially, triple bottom line organization is characterized by fair trade practices, which benefit from a number of stakeholders will be recovered nothing. Economically, “profit” from the triple bottom line, such as clean air, better security, clean water, etc. are common in society, as well as internal corporate profits, which keep the management company. Environmentally friendly, triple bottom line organizations seek to reduce their emissions of carbon dioxide and is responsible for the entire lifecycle of products.